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0}.route-side-note{grid-column:1/-1;margin:0;font-size:10px}.route-stops{padding-left:24px;margin-left:14px}.route-stop{min-height:0;padding:45px 0}.stop-node{left:-39px;top:45px;width:30px;height:30px;font-size:10px}.route-stop h2{font-size:10vw}.stop-intro{font-size:18px;margin:25px 0 10px}.stop-work,.stop-check{font-size:15px;margin-top:24px}.stop-work .kicker,.stop-check .kicker{font-size:10px}.shop-choice{padding:60px var(--g);display:block}.shop-choice h2{font-size:13vw;margin:25px 0}.shop-choice>div:first-child>p:last-child{font-size:16px}.shop-options{margin:30px 0}.shop-options button{font-size:25px;padding:23px 0;gap:15px}.problem-answer article>p:last-child{font-size:17px}.industry-proof{padding:60px var(--g);display:block}.proof-ticket h2{font-size:12vw;margin:25px 0}.proof-ticket>p:not(.kicker){font-size:16px}.proof-sheet{margin:45px 0 10px;transform:rotate(3deg)}.proof-sheet img{height:270px}.proof-sheet>span{font-size:8px}.industry-working{padding:60px var(--g)}.industry-working>h2{font-size:11vw;margin:25px 0 40px}.working-line{display:block;padding:30px 0}.working-line h3{font-size:28px;margin-bottom:20px}.working-line p{font-size:16px}.no-motion .concept-chapter{display:block;padding:50px var(--g)}.no-motion .concept-chapter h2{margin:25px 0}.no-motion .concept-chapter .mobile-art img{height:auto}.no-motion .concept-chapter small{display:block;margin-top:25px}}
@media(prefers-reduced-motion:reduce){:root{scroll-behavior:auto}.road-dash{animation:none}.concept-frame{transition:none}}
.case-intro-grid h1{font-size:clamp(78px,7.8vw,143px)}.industry-world video{width:100%;height:100%;position:absolute;inset:0;object-fit:cover;object-position:53%}.industry-world .world-footnote{left:20px;right:20px;bottom:60px;width:fit-content;padding:9px 12px;background:var(--wine);color:var(--cream);font-size:9px;letter-spacing:.04em;pointer-events:none}
@media(max-width:700px){.case-intro-grid h1{font-size:19vw}.industry-world{min-height:470px}.industry-world .world-footnote{font-size:8px;bottom:60px}}
.case-cover figcaption{position:absolute;top:20px;left:20px;max-width:calc(100% - 40px);background:var(--wine);color:var(--cream);padding:11px 14px;line-height:1.5}.poster-open{position:absolute;inset:0;width:100%;height:100%;z-index:4;background:transparent}.poster-open>span{position:absolute;right:15px;top:18px;color:var(--cream);background:var(--wine);border-radius:50%;width:35px;height:35px;display:grid;place-items:center}.poster-open:hover{box-shadow:inset 0 0 0 3px var(--pink)}.art-dialog[open]{display:block;width:min(1100px,94vw);max-height:94svh;background:var(--cream);color:var(--wine);border:0;padding:22px;overflow:auto}.art-dialog::backdrop{background:#240d19ec}.art-tools,.art-bottom{display:flex;align-items:center;justify-content:space-between;gap:20px;font-size:12px}.art-tools{margin-bottom:20px}.art-tools button,.art-bottom button{background:var(--wine);color:var(--cream);width:42px;height:42px;font-size:23px;flex:0 0 42px}.art-dialog>img{width:100%;max-height:69svh;object-fit:contain}.art-bottom{margin-top:20px}.modal-open{overflow:hidden}
@media(max-width:700px){.case-cover figcaption{top:12px;left:12px;font-size:8px;padding:8px 10px}.art-dialog[open]{padding:15px}.art-dialog>img{max-height:66svh}.art-tools,.art-bottom{font-size:11px}}
@media(max-width:380px){.four-motives{font-size:19px;grid-template-columns:minmax(0,1fr) minmax(0,1fr)}.four-motives span:before{display:none}}
.detail-film{background:var(--ink);color:var(--cream);padding:6vw var(--g) 35px}.detail-film video{width:100%;height:auto;aspect-ratio:1280/540;object-fit:contain;background:var(--ink)}.detail-film figcaption{display:flex;justify-content:space-between;gap:25px;padding-top:20px;font-size:11px}.detail-film figcaption>span:first-child{font-size:9px;letter-spacing:.06em}@media(max-width:700px){.detail-film{padding:35px var(--g)}.detail-film figcaption{display:block;font-size:12px}.detail-film figcaption>span{display:block}.detail-film figcaption>span+span{margin-top:10px}}

.stock-credits{grid-column:1/-1;font-size:12px;max-width:680px}.stock-credits summary{cursor:pointer;text-decoration:underline;text-underline-offset:4px}.stock-credits p{line-height:1.6;margin:16px 0}.stock-credits a{display:block;font-size:12px!important;margin:10px 0}
/* V11: concrete project contribution, readable evidence, independent demonstrations. */
.case-intro-grid h1{font-size:clamp(65px,6.9vw,124px)}.case-deck{max-width:540px;font-size:19px}.project-delivery{padding:85px var(--g);background:var(--wine);color:var(--cream)}.project-delivery>h2{margin:35px 0 65px;color:var(--pink);font-size:clamp(42px,6vw,94px)}.delivery-lines article{display:grid;grid-template-columns:50px 1fr 1.2fr;gap:35px;border-top:1px solid #f5b9cf55;padding:35px 0}.delivery-lines article>span{font-size:13px;padding-top:9px}.delivery-lines h3{font-size:clamp(27px,3vw,46px)}.delivery-lines p{font-size:18px;max-width:550px}.scope-note{font-size:13px;max-width:660px;margin-top:30px}.account-sheet{margin:45px 0 30px;background:var(--cream);color:var(--wine);padding:30px 3vw;box-shadow:7px 8px 0 #48142b25}.sheet-header{display:flex;justify-content:space-between;gap:25px;border-bottom:1px solid #48142b44;padding-bottom:18px;font-size:12px}.sheet-note{font-size:12px;padding:18px 0}.table-scroll{overflow:auto}.account-sheet table{width:100%;border-collapse:collapse;min-width:520px;font-size:18px;text-align:right}.account-sheet caption{text-align:left;font-size:14px;padding:15px 0}.account-sheet th,.account-sheet td{padding:22px 16px;border-bottom:1px solid #48142b33;font-variant-numeric:tabular-nums;white-space:nowrap}.account-sheet th:first-child{text-align:left;padding-left:0}.account-sheet thead{font-size:12px}.account-sheet tbody th{font-weight:500;position:relative;min-width:145px}.spend-bar{display:block;width:var(--share);height:4px;background:var(--wine);margin-top:8px}.account-sheet tfoot{font-weight:600;background:var(--pink)}.account-sheet tfoot th:first-child{padding-left:12px}.sheet-summary{display:flex;justify-content:space-between;gap:35px;margin-top:25px;font-size:12px;align-items:center}.sheet-summary p{max-width:530px}.sheet-summary strong{font-size:16px;max-width:250px}.demo-posters{grid-template-columns:1fr 1fr;max-width:1000px;margin:70px auto 30px;gap:6vw}.read-next{padding:85px var(--g);display:grid;grid-template-columns:1.2fr 1fr;gap:8vw;background:var(--cream)}.read-next h2{font-size:clamp(38px,5vw,80px);margin:30px 0}.read-next p:not(.kicker){font-size:17px;max-width:510px}.dose-signature{display:block;position:relative;align-self:center;font:600 clamp(55px,8vw,130px)/.84 Tall;letter-spacing:-.02em;background:var(--wine);color:var(--pink);padding:45px 35px;transform:rotate(-5deg)}.dose-signature>span{display:block;font:70px/1 Brand;text-align:right;margin-top:20px}.industry-title h1{font-size:clamp(55px,5.8vw,96px)}
@media(max-width:700px){.case-intro-grid h1{font-size:16.3vw}.case-deck{font-size:17px}.project-delivery{padding:60px var(--g)}.project-delivery>h2{font-size:11vw;margin:25px 0 35px}.delivery-lines article{grid-template-columns:30px 1fr;gap:16px;padding:28px 0}.delivery-lines h3{font-size:28px}.delivery-lines p{grid-column:2;font-size:16px}.account-sheet{margin:35px 0 25px;padding:20px 16px;box-shadow:4px 5px 0 #48142b25}.sheet-header{font-size:10px;gap:15px}.sheet-note{font-size:11px}.account-sheet table{font-size:15px;min-width:460px}.account-sheet th,.account-sheet td{padding:17px 12px}.sheet-summary{display:block;font-size:11px}.sheet-summary strong{display:block;margin-top:15px}.demo-posters{display:block;margin:40px 0 0}.read-next{grid-template-columns:1fr;gap:45px;padding:60px var(--g)}.read-next h2{font-size:11vw}.dose-signature{font-size:24vw;margin:10px 4vw;padding:35px}.industry-title h1{font-size:16.7vw}.scope-note{font-size:12px}}
.table-hint{display:none}@media(max-width:700px){.table-hint{display:block;font-size:10px;padding:6px 0}}