Cookies. Analytics and marketing, with your consent.
We use cookies for both analytics and marketing: Meta Pixel, conversion measurement, retargeting. They turn on only after you accept. The ones the site needs to work run regardless.
Last updated: May 2026
Operator
This cookie policy applies to the highuplabs.ro website, operated by STEFAN SERBAN INVESTITII IMOBILIARE SRL, tax ID (CUI) 49663952, registered office in Pitești, Argeș County, Romania.
Contact: business@highuplabs.ro
What are cookies
Cookies are small text files stored on your device by your browser when you visit a website. They are used to remember preferences, maintain authentication sessions, and for statistical analysis.
This policy is drafted in accordance with Directive 2002/58/EC (ePrivacy), as amended by Directive 2009/136/EC, and applicable Romanian national legislation (Law no. 506/2004 on personal data processing and privacy in electronic communications).
Cookie categories
We use three categories of cookies, each with a distinct purpose:
3.1 Strictly necessary cookies
These cookies are essential for site functionality. They cannot be disabled as the site would not work correctly without them. They do not collect personal data for marketing purposes. They do not require consent per Art. 5(3) ePrivacy Directive.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| sb-*-auth-token | Supabase | Authentication session. Maintains your dashboard connection. | Session |
| sb-*-auth-token-code-verifier | Supabase | PKCE verification for secure authentication. | Session |
| cookie-consent | High-Up LABS | Stores your cookie choice (accept/refuse). | 1 year |
| NEXT_LOCALE | Next.js | Stores selected language (RO/EN). | 1 year |
3.2 Analytics cookies
These cookies are activated only after your explicit consent, through the cookie banner shown on your first visit. We use them to understand how the site is used and to improve it.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Unique identifier to distinguish visitors. Anonymized data. | 2 years |
| _ga_* | Google Analytics | Stores session state for analytics. | 2 years |
3.3 Marketing/advertising cookies
These cookies are activated only after your explicit consent. They are used for conversion measurement and retargeting through the Meta Ads platform.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta Pixel | Browser identifier for Meta Ads. Enables conversion measurement and audience building. | 90 days |
| _fbc | Meta Pixel | Stores click from a Meta ad for conversion attribution. | 90 days |
| fr | Meta (Facebook) | Primary Meta identifier for ad delivery and measurement. | 90 days |
Consent
Per the ePrivacy Directive and GDPR, analytics and marketing cookies are activated only after your explicit consent, obtained through the cookie banner shown on your first site visit.
The banner offers you the following options:
- Accept all: activates analytics and marketing cookies
- Essential only: activates only strictly necessary cookies
Strictly necessary cookies do not require consent and are active by default, as they are indispensable for site functionality.
How to control cookies
5.1 Via the cookie banner
On your first visit, you choose which cookies to accept. Your choice is stored for 1 year. To change your choice, clear cookies from your browser and reload the page.
5.2 Via browser settings
You can delete or block cookies from your browser settings. Instructions for the most common browsers:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Manage and delete cookies
5.3 Withdrawing consent
You can withdraw consent at any time by clearing cookies from your browser. On your next visit, the banner will be shown again. Withdrawal does not affect the lawfulness of processing performed prior to withdrawal.
Third-party cookies and Meta Pixel
The highuplabs.ro website uses Meta Pixel (Facebook Pixel), a tracking tool provided by Meta Platforms Ireland Ltd. Meta Pixel collects:
- Page events (PageView)
- Form interactions (Lead)
- Technical data: IP address, browser, device, page URL
This data is transmitted to Meta Platforms Ireland Ltd., which may use it per its own privacy policy (meta.com/privacy). Meta may combine this data with other information it holds about you from your use of Meta services.
Meta Pixel is activated exclusively after you accept marketing cookies through the consent banner. If you refuse, no Meta Pixel script is loaded.
Policy updates
STEFAN SERBAN INVESTITII IMOBILIARE SRL may update this cookie policy to reflect technical or legislative changes. The date of last update is shown at the top of this page.
Contact
For questions about cookies or personal data protection:
- Email: business@highuplabs.ro
- Operator: STEFAN SERBAN INVESTITII IMOBILIARE SRL, tax ID 49663952
- Office: Pitești, Argeș County, Romania
Full details about personal data processing are available in our Privacy Policy at https://www.highuplabs.ro/en/confidentialitate.