Who we are
matters less.
THE NUMBERS MATTER.
Reputation is not claimed, it is proven. Everything that follows is verifiable at an evaluation.
Why does THIS AGENCY EXIST?
We do not claim to be the best agency in Romania. We are the agency that earns only when you earn. This is the principle we work on.
My team and I did marketing first for our own businesses. Three businesses of ours: Google Ads, Meta Ads, tracking, strategy. We spent from our own budgets, not from a client paying us to learn at their expense. We lost, corrected and turned a profit. From there we understood what matters: not the ROAS on a slide, but the profit left in the account. That is why we report POAS, not ROAS, and why the accounts stay in your company name, not ours.
In the autumn of 2025 we started High-Up LABS. Not because the market needed another agency, but because it lacked a model where the agency has a real reason to sell.
We are based in Pitești, and our clients are across Romania and the European Union. We work with 6 active clients and do not sign with everyone. You talk directly to the people who run your campaigns, not to a middleman who hands the work to a junior.
How did WE GET HERE?
We ran ads first on our own three businesses. Budgets spent from our own money, on our own accounts. We learned at our own risk, not on a client paying us to test.
ROAS does not tell the whole truth. We moved to POAS, the real profit after every cost. Custom tracking, full funnel on Meta and Google. What worked on our businesses we turned into a process.
We put the same team at the disposal of others. The same people, the same campaigns, now on your business. We do not sell theory, but what we already ran on our own accounts.
High-Up LABS, the commission-on-sales model. 6 active clients and over 9.5 million RON generated with our campaigns, across 3 real accounts, one under NDA. If we do not sell, we do not invoice.
How does it work, CONCRETELY?
COMMISSION ON SALES
Between 5 and 10% of ad-driven sales, paid from profit, with no hidden fees. If we do not sell, we do not invoice. Our interest, therefore, is to sell, since otherwise we do not earn either.
90-DAY GUARANTEE
You have 90 days for results. If we do not reach the POAS target in the contract, the fourth month is not invoiced. Written in the contract, not promised verbally.
YOUR ACCOUNTS, YOUR DATA
The ad accounts are in your company name, and you are the admin. We have access while we work together. When you leave, you leave with everything: history, audiences, pixel, data. We retain nothing.
What we STAND FOR.
Transparency
The accounts stay in your company name, and so does the data. Every decision is explained with the numbers in front of you. We do not deliver pretty reports that hide the loss.
Aligned interests
We earn only when you earn. Commission on sales, paid from profit, not a flat fee on trust. If we do not sell, we do not invoice.
Depth
We do not stop at surface optimisation. We work IN the account, AT SKU level, not ABOVE the numbers. We keep what brings profit and cut what does not.
Selectivity
We work with 6 clients, not 60. Every account gets the attention of a partner, not a place on a long list.
What we do AND DON'T?
WE DO
- ✓Meta Ads, Google Ads, TikTok Ads, full management
- ✓Social media, SEO and conversion optimisation
- ✓Video: scripts on Go and Fly, filmed end to end on Eagle
- ✓Pixel and server-side tracking audit
- ✓POAS, ROAS, AOV, CPA reporting
WE DON'T
- ✗Guaranteed Google rankings or fixed sales
- ✗Launches from scratch, without a product that already sells
- ✗Redesigning your product
- ✗Promises without backing
Who do we WORK WITH?
We do not sign with everyone. Commission works only if you already have a product that sells and a margin we can both win from. Here is what we look for:
- Usually from EUR 2,000 in monthly ad budget
- Net margin around 15% or higher on products
- A product that already sells, not a launch from scratch
- Someone we can communicate with along the way, not once a month at a report
Why POAS, NOT ROAS?
ROAS shows how much revenue comes in for every euro spent on ads, but it does not include product cost, shipping, returns and processing fees. A 4x ROAS can therefore hide a real loss. We have met clients who paid their previous agency to raise a ROAS that, in fact, was eroding their profit.
POAS (profit on ad spend) is the real profit left after every cost. This is the number we report and the one we watch daily. A good ROAS means nothing if POAS stays in the red.
Company DETAILS
- COMPANY
- STEFAN SERBAN INVESTITII IMOBILIARE SRL
- CUI
- 49663952
- HQ
- Pitești, Argeș County, Romania
- business@highuplabs.ro
STEFAN SERBAN INVESTITII IMOBILIARE SRL is the legal entity we invoice under. The performance marketing activity operates under the High-Up LABS brand, active since the autumn of 2025.
Want to know IF IT'S WORTH IT?
We talk for 30 minutes, review your numbers and tell you directly whether we can work together. No obligations. The in-account POAS audit comes once we start, and if we cannot help, we explain why.