An agency that owns the outcome.
We started High-Up Labs out of Pitești, late 2024, after years of running marketing on retainer, in various shapes. One morning it hit us that the only people losing in that arrangement were the clients. Commission was the first thing we changed. Everything else was built around it.
Before launching, we had conversations with over 40 Romanian founders. Not one of them came out clean. All 40 had at least one agency that cashed a monthly retainer without delivering anything measurable. Twelve of them were close to quitting paid marketing altogether, because „nothing changed either way". The reports looked identical across agencies: impressions, clicks, „organic reach", the endless „we'll optimize". At year-end, the bank account showed no difference.
We built the exact opposite. You pay us 5-10% of what we bring through ads, at month-end, invoice-based. If you don't sell, we don't invoice. We look only at POAS, meaning real profit left after everything. Accounts are under your name, not ours. If we miss the target in 90 days, month 4 is on the house.
And a detail some founders hold against us: we choose who we work with. We don't sign just any applicant. If your margin is below 15%, your stock is unreliable, your offer is unclear, or you have zero tracking, we tell you on the first call and help you fix it before we turn on budgets. Scaling over a raw business is wasted money for you and wasted time for us.
We're not cheap. We're not a 30-person agency with a case study reel. We don't win awards at festivals. What we offer is a partnership where, if we don't make you win, we don't win either. If you're looking for a vendor that delivers polished screenshots, we're probably not it.
Year we started
2024
Out of Pitești. First client signed in December.
What we track
POAS
Real profit after product, shipping, fees. Not ROAS.
What we stand on
01 / Honesty
We tell you when it's the business.
Ads don't fix a weak product, wrong pricing, or a site that doesn't convert. If we see those at audit, we say it to your face, even if it means not signing. Better to hear it today than after six months of wasted spend.
02 / Transparency
The accounts stay yours.
Meta, Google, TikTok, GA4, all under your name, you as admin. We only log in to work. When you leave, you leave with the full history, no manual exports, no „let's jump on a call" games.
03 / Alignment
We only win if you win.
5-10% commission on what we pull through ads. Zero retainer, zero „percent of spend", zero hidden line items. The model is built to hurt us when your business stalls. It hurts us too.
04 / Accountability
Month 4 is on us if we miss.
On the first call we set a concrete POAS target, with numbers. If in 90 days we don't hit it, month 4 you pay us nothing. One condition: your product, offer, and stock had to be accepted by us at the start. If not, we tell you in the first week and pause the launch.
See if we're right for you.
30 minutes, free audit on your business. We'll tell you honestly whether it makes sense to work together now or better to wait. No phone chasing, no „when do we sign". If it's no, it stays no.