Terms written clearly. And which we honour to the letter.

Services are provided by STEFAN SERBAN INVESTITII IMOBILIARE SRL, tax ID (CUI) 49663952, registered office in Pitești, Argeș County, Romania, registered with the Trade Registry Office at the Argeș Tribunal.

Commercial brand: High-Up LABS

Email: business@highuplabs.ro

Website: https://www.highuplabs.ro

• "Provider" or "High-Up LABS" means STEFAN SERBAN INVESTITII IMOBILIARE SRL, tax ID 49663952.
• "Client"means the legal entity or authorized individual contracting the Provider's services.
• "POAS" (Profit on Ad Spend) means the ratio between profit generated from sales attributed to ad campaigns and total advertising cost.
• "Ad budget" means the amount allocated by the Client directly to advertising platforms (Meta, Google) for ad delivery.
• "Commission" means the percentage of sales generated through ad campaigns, paid by the Client to the Provider per the individual contract.

High-Up LABS provides digital marketing services, including:

• Paid advertising campaign management (Meta Ads, Google Ads, TikTok Ads)
• Advertising account audits and POAS analysis
• Digital marketing strategy and consulting
• Conversion pixel setup and optimization
• Transparent reporting on real metrics

The exact services, timelines, and deliverables are defined in the individual contract signed with each Client. This document constitutes the general framework applicable to all contractual relationships.

High-Up LABS works in two payment models, defined in the individual contract. The commission model: 5-10% of sales generated through ad campaigns, no upfront, paid from results. The subscription model: a fixed monthly cost for a service package, depending on the business type. The commission percentage or subscription price is defined in the contract, based on industry, client margin, and ad budget volume.

The ad budget is paid directly by the Client to the advertising platforms (Meta, Google). High-Up LABS does not intermediate or collect the ad budget.

Commission is invoiced monthly, based on sales attributed to managed campaigns. Commission is calculated on the net sales attributed to managed campaigns, i.e. after returns, cancelled orders, and refunds, excluding VAT and shipping. Attribution starts from the conversions reported by Meta and Google and is reconciled monthly against the Client's real sales; the figures are visible in the dashboard. The exact percentage and any thresholds are set in the individual contract, before signing. Payment is due within 14 calendar days of invoice issuance.

Non-payment of two consecutive invoices entitles the Provider to suspend services until the outstanding balance is settled, without additional notice.

If we do not reach the target, the fourth month is not invoiced. The first 90 days of collaboration constitute the guarantee period. If at the end of 90 days we do not reach the agreed performance target (expressed in POAS), the fourth month of services is offered free of charge.

The performance target is clearly defined and agreed upon by both parties in the individual contract, before collaboration begins. The guarantee applies only if the Client maintains the agreed minimum ad budget and does not unilaterally modify accounts, campaigns, or settings without the Provider's consent.

The guarantee does not cover force majeure events, changes to ad platform policies (Meta, Google), or significant market shifts beyond the Provider's control.

The accounts stay in your company name. All advertising accounts (Meta Business Manager, Google Ads, pixels, audiences, product catalogs) are registered under the Client's company. The Client is administrator. High-Up LABS receives collaborator access for the duration of the contract.

Upon termination, regardless of reason, the Client retains full control over all accounts, data, audiences, pixels, and campaign history. High-Up LABS claims no rights over them.

The Client agrees not to revoke the Provider's access during the contract without 7 days' prior notice, to allow completion of active campaigns and report export.

Strategies, campaign structures, ad copy, and creative materials developed by High-Up LABS during the collaboration become the Client's property upon full payment of the commission for the period in which they were created.

High-Up LABS' internal methodologies, tools, and general know-how remain the exclusive property of the Provider. The Client may not reproduce, distribute, or use them outside the scope of the contract.

Both parties commit to maintaining the confidentiality of commercial, financial, and technical information received during the collaboration. The confidentiality obligation remains in effect for 2 years after contract termination.

High-Up LABS does not disclose data about account performance, budgets, or Client strategies to third parties, except as required by law.

At either party's request, a separate non-disclosure agreement (NDA) with specific clauses may be signed.

The Provider processes the Client's personal data and the Client's end users' data in accordance with Regulation (EU) 2016/679 (GDPR) and applicable national legislation. Full details are available in the Privacy Policy at https://www.highuplabs.ro/en/confidentialitate.

To the extent the Provider processes personal data on behalf of the Client (e.g., conversion pixel data), the Provider acts as a data processor under Art. 28 GDPR. The Data Processing Agreement (DPA) is an integral part of the services contract and is signed together with it, before any access to accounts, pixels, or data is granted. It is not optional.

You leave anytime, with everything. Either party may terminate the contract with 30 calendar days' written notice (email to business@highuplabs.ro). There are no early termination penalties.

Upon termination, the Client retains in full: ad accounts, pixels, audiences, campaign history, reports, and all data accumulated during the collaboration.

Termination does not affect payment obligations due at the date of termination. Issued and unpaid invoices remain payable per contractual terms.

High-Up LABS does not guarantee absolute results in terms of sales or profit. Ad campaign performance depends on multiple factors including product quality, pricing, market conditions, seasonality, budgets, and advertising platform policies.

We commit to working transparently, reporting on real metrics (POAS, not just ROAS), and proactively communicating any issues identified in the account.

The Provider's total liability to the Client, regardless of basis (contractual, tort, or otherwise), shall not exceed the total commissions paid by the Client in the 3 months preceding the event giving rise to the claim.

Neither party shall be liable for failure to perform contractual obligations caused by force majeure events. Force majeure includes, without limitation: natural disasters, major legislative changes, suspension or modification of Meta or Google platform policies, cyberattacks, or cloud service outages. The affected party shall notify the other party within 5 business days of the event's occurrence.

Access to the highuplabs.ro website is free and provided in accordance with Romanian Law no. 365/2002 on electronic commerce and applicable EU consumer protection regulations.

Website content (text, images, design, source code) is the property of STEFAN SERBAN INVESTITII IMOBILIARE SRL and is protected by copyright law. Reproduction, distribution, or commercial use without written consent is prohibited.

STEFAN SERBAN INVESTITII IMOBILIARE SRL reserves the right to modify these terms at any time. Changes take effect upon publication on the website. Clients with active contracts will be notified by email 15 days before changes take effect. Continued use of services after notification constitutes acceptance of the new terms.

These terms are governed by Romanian law, including the Civil Code, Law no. 365/2002 on electronic commerce, and Regulation (EU) 2016/679 (GDPR).

Disputes shall be resolved amicably. If no agreement is reached within 30 days, jurisdiction lies with the competent courts of Pitești, Argeș County, Romania.