HIGH-UP ADS / Data and automation
Fewer things lost
between people and tools.
An enquiry arrives by email, related information stays in a spreadsheet, a report needs data copied from three places. We choose one process and map its starting point, the people involved and what successful completion looks like.
Connect what is worth connecting.
We can connect enquiries to sales records, advertising data to store data, or reporting to the team’s next action. Before implementation, we check access, available APIs and costs. Not every application supports every integration.
AI supports analysis. People own the decision.
We use AI to organise information and identify questions worth investigating. We check its explanation against source data. Budget changes, client messages and other consequential actions have a named owner and agreed approval rules.
What happens when something fails?
An automation should retry without duplicating work, surface errors and allow human intervention. We test access, missing data and unexpected responses. Stored information needs backup and recovery appropriate to the project.
A process people can actually use.
Your team needs to know where to go, what to check and what to do if something goes wrong. We document the steps and ownership. Pricing follows a review of the systems and a clear scope; external subscriptions are not included by default.
A closer look at our work.
The projects are anonymised. Each separates the documented contribution from examples created for the presentation.
A separate project or part of an engagement?
We decide after reviewing the need, systems and work involved. Go, Fly and Eagle cover different levels of marketing support. Development or integration work has its own scope and estimate unless explicitly included.
See how we work and what is included ↗HIGH-UP ADS