A FREE WEEKLY NEWSLETTER / FOR BUSINESS OWNERS
DOZA
HIGH-UP
You have a business to run.
Let’s make marketing
easier to judge.
What deserves your money. What you could improve. And what to ask when the report looks good but the business tells a different story.
Read an edition. See if it’s for you. ↓WHAT ARE YOU WORKING THROUGH?
Start with what
is on your mind.
13 FULL EDITIONS / NO ACCOUNT NEEDED
Straight to the point.
13 / An idea, examined · 4 MIN
Same product. A different reason to choose your store.
An idea about differentiation you can examine in your own shop.
Read this edition ↗
08 / One question, examined · 5 MIN
The report’s here. What do you do with it?
You have the numbers. Now comes the part where you work out what they mean for your business.
Read this edition ↗01 / One question, examined · 4 MIN
They reach your site. Why don’t they buy?
Before replacing the ad or raising the budget, follow the journey after the click. It can reveal a much more specific problem to fix.
Read this edition ↗REASON TO BUY.
02 / Ideas, with our take · 4 MIN
Same product. Why choose your store?
Two public examples of what a business can build around a product, and how a smaller retailer might apply the thinking.
Read this edition ↗“a store that…”
↓TO“I know exactlywhere.”
03 / One question, examined · 4 MIN
How do you become the name they search?
Advertising can earn the first visit. What makes people remember where they bought and gives them a reason to return?
Read this edition ↗04 / One question, examined · 4 MIN
Before you grant access, ask these questions.
You have chosen an agency. Accounts, campaigns and the first month come next. Now is the time to understand the working relationship.
Read this edition ↗05 / One question, examined · 4 MIN
Good ROAS. Should you raise the budget?
The number deserves attention. The decision also needs the rest of the business: what sold, what it cost and what you can fulfil.
Read this edition ↗06 / Ideas, with our take · 2 MIN
What does your business do well but your website hide?
Three places to find reasons to choose you without inventing a fresh advertising promise.
Read this edition ↗OF YOUR OWN.
07 / A decision from our work · 4 MIN
Sales were falling. The reviews told another story.
How a marketplace conversation became an online store of their own project. An anonymous home and decor collaboration.
Read this edition ↗
09 / A campaign, examined · 4 MIN
Can you stand behind the ad after someone buys?
What interests us about Patagonia is what exists in the business behind a bold headline.
Read this edition ↗
10 / A business problem · 4 MIN
You have enquiries. Where do the projects go?
A cheap form submission can become expensive when nobody follows what happens next.
Read this edition ↗
11 / An idea, examined · 4 MIN
Sometimes the better ad starts with the product.
What caught our attention in ThisAbles and the question it raises for an ordinary business.
Read this edition ↗
12 / A business problem · 4 MIN
The restaurant is full. Just not every night.
Before another promotion, look at the occasions you are not yet serving.
Read this edition ↗WHAT TO EXPECT
A useful email changes
your next conversation.
We alternate two formats. One works through a business problem towards a practical decision. The other examines ideas and campaigns: what we notice, what might be worth trying and where it would be a poor fit.
We want you to walk into the next meeting with a better question. To ask for an explanation when the numbers do not add up. Or spot an idea your team could make its own. If that sounds useful, read us weekly. Any of the editions here is a good place to start.
DOZA HIGH-UP / FREE, WEEKLY
Next week,
let’s meet in your inbox.
One business problem, worked through clearly. Or a few ideas worth putting to work. Written for the person responsible for the business.