Lorena
Team coordination
Keeps the team working in the same direction. In a collaboration, priorities need to be clear and ideas need a way into execution.
LORENA. OANA. ȘTEFAN.
You work with us.
Actually us.
Three people who discuss your business, make decisions and do the work. Lorena coordinates the team. Ideas move between all three of us.
Oana
Creative and campaigns
Works on advertising and creative with the team. Understanding the product and having room to try ideas are part of making good work.
Ștefan
Strategy and performance
Connects marketing decisions to the business. Works through campaigns, the website and the data to ask what is worth changing and why.
Clear responsibilities.
One conversation.
We discuss every client together. Roles show where we take the lead, while execution remains collaborative: client conversations, advertising, creative and making sense of what we see.
You should know who holds the direction and what happens next. Before work begins, we agree how to communicate, who approves and how to unblock decisions.
We need room to say what we see.
If the issue is in the offer or store, we discuss it. Asking for another ad can be easy; addressing why people hesitate can be more useful.
Creative freedom comes with explanations.
We need room to try, test and learn. You should know what we are trying, why it deserves a chance and when we will review it. A test that fails should still leave a better informed decision.
A good product. A budget. Answers.
The collaborations we can build on share these things: an offer the owner stands behind, resources for the work and someone who gives feedback. We bring ideas, execution and responsibility for our decisions.
We want to be worth remembering.
We care about the reputation our work earns. We want a business owner to leave a collaboration with concrete reasons to trust an agency again. That takes more than an impressive opening presentation.
A decision that says something about us.
A client wanted to continue on a marketplace despite falling sales. We read the reviews: people valued the products. We proposed an owned channel, built the store and launched the advertising.
HIGH-UP ADS