HIGH-UP ADS / Speciality food
Make it appetising. Then make ordering easy.
Where a product comes from and how it is made give people a reason to listen. A clear description, a useful offer and delivery information help them order.
How we would approach your business ↓TOWARDS THE SALE
Which products can carry advertising and delivery costs, and make sense together in a basket?
product
basket
next order
OPEN THE QUESTION THAT MATTERS
Before the order,
something needs answering.
What makes the product special?
Work with confirmed origin, process and ingredients. The story needs to reach a specific product and offer.
Do they make sense together?
Bundles start with use and order economics. The selection should help the buyer and work for the store.
What remains after costs?
Read orders alongside delivery, margin and relevant costs. A high ROAS does not replace a business discussion.
Where we get to work.
We connect product stories to the pages where people can buy. Campaigns, basket value and costs are read together, with each platform’s results kept in context.
This is our proposed approach for the sector. Your actual plan starts with the offer, resources and data in your business. We agree what we deliver and what needs your team’s input.
What would success actually mean?
Order value, acquisition cost and margin after the relevant costs, with platform results reported separately.
Agree the definition before judging campaigns. Reporting should connect observations and decisions to what is happening in the business.
A related piece of work,
in a real project.
A useful report shows the decline, too.
Results in context and a budget reallocated.
Relevant work from our portfolio. The project may be from a different category.
HIGH-UP ADS