HIGH-UP ADS / Sports equipment
For a first session. Or a personal best.
A beginner and someone who has trained for years need different answers. The ad, buying guide and product page should recognise that.
How we would approach your business ↓TOWARDS THE SALE
What makes people ask for help or return an item?
experience
choice
use
OPEN THE QUESTION THAT MATTERS
Before the order,
something needs answering.
Where does choosing start?
Someone starting out needs an explained selection. Build messages around the activity, comfort and suitability.
Which difference deserves explaining?
Comparison becomes more specific: features, use and limitations. Creative should show what the product actually supports.
Wrong fit or wrong expectation?
Return reasons can reveal sizing, explanation or suitability issues. Read them before using one message for everyone.
Where we get to work.
We organise messages around the activity and the buyer’s experience. Show the equipment in use, then make sizing, availability and the choice between models clear.
This is our proposed approach for the sector. Your actual plan starts with the offer, resources and data in your business. We agree what we deliver and what needs your team’s input.
What would success actually mean?
Orders and acquisition cost alongside returns, stock availability and the value of each purchase.
Agree the definition before judging campaigns. Reporting should connect observations and decisions to what is happening in the business.
A related piece of work,
in a real project.
What are you in the mood to read?
Campaigns built around readers’ interests.
Relevant work from our portfolio. The project may be from a different category.
HIGH-UP ADS