International commerce / HIGH-UP ADS
One offer. Different markets.
Country campaigns and store localisation.
See what we did ↓We organised campaigns by country and product, worked on video ads and localised the store. Interest created by an ad needed somewhere understandable to go.
A new market.
A whole buying decision.
Changing the language of an ad sounds simple. The shopper still has to compare the product, understand the offer and work out how to buy. A landing page that falls behind leaves that job unfinished.
For this project, country campaigns and localised pages were separate pieces of work that had to meet. The message and its destination belonged to the same customer experience.
The ad gives them
a reason to visit.
The page explains
what they are buying.
The store makes clear
how it reaches them.
What we worked on.
Campaigns organised by country and product. Video advertising. Localised store pages and content. Each piece had a specific place in the buying journey.
We also checked product feed eligibility. That is a separate dependency: a prepared campaign does not mean its products are eligible for Shopping. The plan needs to make that distinction visible.
HOW WE CHECK THE CONNECTION
Follow one promise.
“I want it for my daily journey.”
The message starts with a use the product can support. In this illustration, that means a daily routine rather than a list of every specification.
“Will it work for my route?”
The page needs to explain the choice and its limitations. Localisation preserves the meaning of the offer, with essential information easy to find.
“What will I pay, and when will it arrive?”
The proposed check continues through currency, delivery and the terms shown. These examples explain the method without reproducing the client’s interface or offer.
A HIGH-UP ADS demonstration. Illustrative content, independent of the client’s materials.
Localisation has to reach the end.
For a business entering another market, the useful question is whether someone can get from ad to order without meeting a different offer or a missing answer. That is where our review begins.
This case covers the campaigns and localisation we delivered. Sales results are not included.
MORE OF OUR WORK
A useful report shows the decline, too.
HIGH-UP ADS