You pay
when we sell. Not before.
5-10% on what we bring through ads. Zero retainer. You have 90 days to see what we pull in. If we miss the target, month 4 is on us.
We used to work on retainer too. Got paid whether things worked or not. We slept fine. The clients didn't. Now we get paid at month-end, out of the sales we actually brought. If you don't win, we don't touch the money.
Sound familiar?
We all look the same from the outside. We're not the same on the inside.
Every agency says they're transparent, accountable, KPI-driven. Words. Until you read the contract, read the reports, check who holds the keys to your accounts, you can't tell one from the other. Here, row by row, is how we work and how the agencies you've dealt with so far tend to work.
| Topic | Classic agency | High-Up Labs |
|---|---|---|
| How you pay | €1,500-2,000 monthly retainer. Invoiced whether you sell or not. | 5-10% of what we pull in through ads. If you don't make money, we don't invoice. |
| The metric they watch | Impressions, reach, clicks, ROAS in the slide deck. Numbers that look good in meetings. | POAS. What profit actually lands in your pocket after everything, down to the bank fee. That's what counts at month-end. |
| Ad accounts | They're admin, you get screenshots on request. Raw data, rarely. | Under your name, you're admin. We log in only to work. When you leave, you leave with everything. |
| The contract | 12 months. Exit penalty. „First month free" because you signed the long term. | Open-ended. We ask for 3 months seriousness while we build the foundation. After, leave whenever, no penalty. |
| When something breaks | „We'll optimize." „It's the algorithm." „It's learning." | We tell you what's not working and why. If it's your business, we say so. If it's the product, we say so. If it's us, no excuses. |
| The guarantee | „We don't guarantee results." That's about it. | 90 days to hit the POAS target set at the start. If we miss, no commission in month 4. Zero. |
You pay when you sell.
Not before.
No long-term contract. No retainer. No „depends on brief". Here, in black and white, what we do for that commission and what doesn't come with it.
What's included
- Creative generation (static images + carousels for Meta, Google, TikTok).
- Full setup and management for Meta Ads, Google Ads, TikTok Ads campaigns.
- Existing pixel audit or full pixel setup (Meta, GA4, TikTok, Google Ads conversions).
- Video scripts (you film them).
- Weekly reports with POAS, ROAS, AOV, CPA. Zero invented metrics.
- Full access to raw data. Accounts are yours.
What's NOT included
- Video filming (we give scripts, you film).
- Organic social media management (posts, stories, comment replies).
- Rebuilding your product or offer (if it's bad, we tell you, but we won't fix it).
Add-on: Social Media Management
Brand book + editorial calendar + 5 posts/week + video scripts + DM/comment replies.
€1,000/month flat
The guarantee, clearly written.
On the first call we set a concrete POAS target, with numbers. If in 90 days we don't hit it, month 4 is on us. Not a single cent from you. One condition: your product, offer, and stock need to have been accepted by us at the start. If from month one we see the business has cracks, we tell you straight and help fix them before we turn on the budgets.
See what actually stays in your pocket.
Drop in your numbers, get the real profit after everything, including our commission. ROAS shows what you sell. POAS shows what you keep. Between the two, years of founder frustration.
Your numbers
Gross revenue from ads (not organic).
Total spent on Meta, Google, TikTok.
After product cost, taxes, packaging, fulfillment.
5% or 10% based on volume.
Simplified calculation. Doesn't include fixed costs, salaries, profit tax, returns. Meant to show order of magnitude. For exact numbers on your business, apply and we'll do a real audit together.
Real numbers. Including what we got wrong.
We show you what came out, but also what we missed along the way. No photoshopped charts, no invented cases. You can verify any of this on a call with the client.
Fashion brand, NDA. 124 thousand euros a month at POAS 2.9.
EU mid-market fashion brand, 15 products pulling 80% of revenue. Full restructure on margin, from 8,000 euros a month to 124,000. The rest we tell on a call, with their permission.
Read before you pay.
If you've never worked with an agency, or worked with one and got burned, start here. We wrote what every founder should know before signing their first contract. No jargon, no corporate speak, no long disclaimers.
What POAS is and why ROAS doesn't tell you the whole story
ROAS 4×, profit zero. More common than you'd think. Here's what the number that actually matters at month-end looks like.
ROAS versus POAS on the same numbers. Two stores, two fates.
Two stores, same ROAS, same ad budget. One makes 8,000 euros a month in profit. The other loses 4,000. The difference, on a spreadsheet.
11 signs your agency is costing you more than you think
Some you'll spot in the first email. Others only after six months and ten thousand euros wasted. The full list, with what to do when you see each one.
Why retainer is more expensive than commission, even when it looks cheaper
A retainer agency sells you time, not outcomes. At month-end you pay two thousand euros. They close the invoice whether you sold or not.
Audit your agency yourself. 30 minutes, 18 questions.
Take the last report you got and run through the list. If you're left with more than three questions unanswered, you've got material for your next call.
Ready to turn on real budgets? 12 things to check first.
Not every founder is ready to scale. If you don't pass 10 of 12, money spent on ads will slow the business down, not speed it up.
One minute, five questions. Let's see if we fit.
The commission model only works when your business is ready to scale. If it isn't, we're both wasting our time. Check honestly. Nobody's looking over your answers.
Not now.
Your business needs a few more things in place before commission-only makes sense. We don't take money pointlessly. Read the articles and come back when you check at least 3 boxes.
Straight answers,
no „it depends".
These are the questions everyone asks on the first call. If you've got something else on your mind, write on WhatsApp. We reply same day, not in two weeks.
- Retainer would pay us whether you win or not. Works for a few months, then the interests drift: we want to sign another client, you want to sell. Commission keeps us on the same line. If you don't win this month, we don't either. It's harder for us, but fair for both of us.
You apply. We see what can be done.
30 minutes, free, on your actual numbers. We show you what we'd do, where we'd start, what POAS we'd aim for. If we realize from the first call we're not the right fit, we say so directly and recommend where we'd go instead.