HIGH-UP ADS / Car parts and accessories
The right part. For the right vehicle.
That question needs an answer before checkout. Advertising and the catalogue have to work with accurate compatibility information.
How we would approach your business ↓TOWARDS THE SALE
What vehicle information does someone need to choose the right part?
compatible part
availability
order
OPEN THE QUESTION THAT MATTERS
Before the order,
something needs answering.
How do they identify the part?
Catalogue and campaigns need to follow real searches: vehicle, code or use. Check what compatibility data the store can support.
Can they check before paying?
Make compatibility information visible and provide a route to help where uncertainty remains.
Which products are chosen incorrectly?
Return reasons can reveal where explanations or catalogue structure need correcting. Read advertising cost alongside those losses.
Where we get to work.
We start with how the catalogue is organised and how people search. The ad, product and destination page need to match, so a buyer can choose with confidence.
This is our proposed approach for the sector. Your actual plan starts with the offer, resources and data in your business. We agree what we deliver and what needs your team’s input.
What would success actually mean?
Orders for available products, acquisition cost and returns caused by the wrong fit.
Agree the definition before judging campaigns. Reporting should connect observations and decisions to what is happening in the business.
A related piece of work,
in a real project.
Easier to find. Easier to choose.
Catalogue, navigation and Shopify work.
Relevant work from our portfolio. The project may be from a different category.
HIGH-UP ADS