HIGH-UP ADS / Cosmetics and personal care
Understanding first. A routine next.
People want to understand what a product does, how to use it and why they should buy it from your store. That experience starts with the ad and continues when the parcel arrives.
How we would approach your business ↓OPEN THE QUESTION THAT MATTERS
Before the order,
something needs answering.
Do they know how to use it?
Connect supported product information to demonstrations and explanations. Keep the message within what the offer can genuinely deliver.
Why buy from this store?
When the brand is available elsewhere, explain the retailer’s contribution: selection, information and services it actually provides.
What counts as an order?
Check measurement definitions before judging campaigns. Views and orders have different roles in reporting.
TOWARDS THE SALE
Why choose your store when the same brand is available elsewhere?
useful information
a choice
a routine
Where we get to work.
We connect creative and campaigns with clear product pages. The explanations come from what the product can support. Then we plan communication that is useful when customers return.
This is our proposed approach for the sector. Your actual plan starts with the offer, resources and data in your business. We agree what we deliver and what needs your team’s input.
What would success actually mean?
Orders, acquisition cost, basket value and repeat purchases. Attributed revenue and profit are kept distinct.
Agree the definition before judging campaigns. Reporting should connect observations and decisions to what is happening in the business.
A related piece of work,
in a real project.
What are we actually optimising for?
Measurement audit and Meta and Google campaigns.
Relevant work from our portfolio. The project may be from a different category.
HIGH-UP ADS