HIGH-UP ADS / Pet products
They choose for their pet. They return for trust.
Size, age, habits and preferences shape the purchase. People want to get it right for their animal. The store should make that easier.
How we would approach your business ↓OPEN THE QUESTION THAT MATTERS
Before the order,
something needs answering.
Will it suit my pet?
Organise information around needs the retailer can explain: size, age and use. Keep product descriptions grounded in supported information.
How do we help them compare?
A useful comparison shows relevant differences, not just prices. Questions received by the team can become product explanations.
When does it actually run out?
For consumables, follow-up should reflect actual buying intervals. Avoid sending the same offer regardless of the previous order.
TOWARDS THE SALE
What do customers buy again, and how long does it take them to return?
a suitable product
first order
return
Where we get to work.
We connect ads to real needs and product categories. Clear information helps with the first purchase. For products that run out, useful follow-up starts with knowing when customers actually need more.
This is our proposed approach for the sector. Your actual plan starts with the offer, resources and data in your business. We agree what we deliver and what needs your team’s input.
What would success actually mean?
The cost of a first order, repeat purchases and basket value, alongside margin after the relevant costs.
Agree the definition before judging campaigns. Reporting should connect observations and decisions to what is happening in the business.
A related piece of work,
in a real project.
Easier to find. Easier to choose.
Catalogue, navigation and Shopify work.
Relevant work from our portfolio. The project may be from a different category.
HIGH-UP ADS