01 / AFTER THE CLICK
Can you find what brought you here?
First check: does the page continue the offer from the ad? Making people search for it again asks them to do work before giving them answers.
Food retail / HIGH-UP ADS
The ad is only the beginning.
Diagnosing the journey from click to order.
See what we did ↓The short version
We analysed the journey between advertising and purchase for a food store. This case covers the diagnosis and recommendations, not the delivery of every proposed change.
People were arriving.
What happened next?
When orders lag behind traffic, asking for more ads is tempting. We opened the store too, and followed the steps between the advertising promise and purchase.
The analysis identified the site’s conversion experience as an area to work on. It moved the conversation from a general request for traffic towards issues that could be examined in the store.
02 / AFTER THE CLICK
Can you decide without guessing?
What do you get, how do you choose, and what are the order conditions? Those are buying questions. An appetising visual cannot answer them all.
03 / AFTER THE CLICK
Can you finish the order?
Follow the journey on a phone, including delivery and payment. Reporting tells us where to look; walking through it shows what the customer encounters.
A finding needs a next step.
The recommendation was to work on store conversion. A useful plan for each issue should say what to check, who acts and how to assess whether the change helped.
This stage ended with the diagnosis and recommendations. Their implementation is outside the work documented here.
A useful question for your own store
Before asking for another ad, shop your own store up to the payment step. What made you stop and look for an explanation?
MORE OF OUR WORK
They know the watch. Why this store?
HIGH-UP ADS