What you should know before spending money on marketing.
Scaling does not mean more budget. It means less chaos.
Your 4x ROAS might be the most expensive way to lose money. Sounds absurd? A small-appliance store with 3.8x ROAS can bleed money month after month while the agency praises it every week..
Two founders, same budget, same ROAS. One is profitable, the other is bleeding.
Most founders sell without knowing how much they actually earn. I am not talking about revenue.
Three terms everyone confuses, agencies included. In a typical meeting, the founder says budget ten times and the agency says it fourteen, and by the end neither is talking about the same thing.