What you should know before spending money on marketing.
Founders who lost money on agencies tell me the same thing: the signs were there from day one. I put them all in one place so you see them before you sign..
You pay the same amount every month regardless of whether you sell. The agency collects regardless of whether it delivers.
You do not need three months and EUR 15,000 to figure out you picked the wrong agency. The clues appear in the first 60 minutes of conversation.
Every phrase your agency uses when results are missing has a real translation you will never hear from them. Here they all are, so you stop paying for empty words..
Efficient ROI, influencer amplification, potential organic reach. Metrics that do not exist.
Three agencies in a row, tens of thousands of lei on ads, zero profit. Only after that does the founder look somewhere else.